Text vs. Graphical Links in an E-Commerce Website

Appendices

A. Experimental Materials

• Here is a link to a Microsoft Excel 97 file with the raw data collected during the experiment. Raw Data
• Here are links to the three websites we designed for the experiment. Since we performed a between groups study, we counterbalanced this fact by implementing the six different orderings of the three treatments.(Text + Graphics, Textual and Graphical Links) Each of the links begin with the intial quetionarre and end with the user satisfaction survey. One is encouraged to try the experiment for oneself.
  • Ordering #1 - Text + Graphics -> Graphical -> Textual Links Site
  • Ordering #2 - Text + Graphics -> Textual -> Graphical Links Site
  • Ordering #3 - Graphical -> Text + Graphics -> Textual Links Site
  • Ordering #4 - Graphical -> Textual -> Graphics + Text Links Site
  • Ordering #5 - Text -> Text + Graphics -> Graphical Links Site
  • Ordering #6 - Text -> Graphical -> Text + Graphics Links Site

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