With the emergence of online travel sites, many individuals are purchasing airline tickets over the internet. The airline flight information provided by these sites are usually displayed in textual tabular format and sorted in ascending order by their prices. However, many researchers suggest that visualizing data with a temporal layout such as a timeline is a common and effective means to present such data. This experiment studied the effectiveness of two temporal data presentation strategies (Tabular vs. Graphical) for air tickets. The twenty subjects in the experiment were split into two groups. Results show that user performance speed for the search tasks and the recall tests favored the graphical presentation. There were very few errors with either presentation. Subjective preferences were the same for both presentations. The outcome of this study confirms our belief in the benefits of listing air tickets by graphical presentation than by tabular presentation. Graphical presentation can provide information in a more compact form, producing faster user performance and better user retention.