Searching for Airline Tickets: A Comparison of Tabular and Graphical Presentations
B-5 Results of Subjective Preferences
| Question |
|---|
| Q1 | Overall Satisfaction |
| Q2 | Easy to Use |
| Q3 | Characters |
| Q4 | Screen Layouts |
| Q5 | Terminology Consistency |
| Q6 | Terminology Meaning |
| Q7 | Instruction |
| Q8 | Length of Experiment |
For the details of the questions, please refer to A-6 Subjective Survey Form
|
Subjective Rating for Fare-Finder |
| Subject |
Q1 | Q2 | Q3 | Q4 | Q5 | Q6 | Q7 | Q8 |
| 1 | 7 | 3 | 6 | 7 | 8 | 7 | 8 | 8 |
| 2 | NA | 7 | 6 | 7 | 6 | 7 | 8 | 8 |
| 3 | 3 | 3 | 3 | 4 | 5 | 6 | 7 | 9 |
| 4 | 7 | 7 | 4 | 5 | 7 | NA | 9 | 7 |
| 5 | 7 | 9 | 9 | 9 | 9 | 9 | 7 | 9 |
| 6 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 |
| 7 | 8 | 8 | 9 | 8 | 9 | 7 | 9 | 9 |
| 8 | 4 | 6 | 6 | 6 | 1 | 8 | 9 | NA |
| 9 | 6 | 6 | 7 | 7 | 9 | 7 | 8 | 4 |
| 10 | 7 | 7 | 9 | 8 | 9 | 6 | 9 | 9 |
| mean | 6.4 | 6.5 | 6.8 | 7.0 | 7.2 | 7.3 | 8.3 | 8.0 |
| S.D | 1.88 | 2.12 | 2.20 | 1.63 | 2.62 | 1.12 | 0.82 | 1.66 |
|
Subjective Rating for Flight-Line |
| Subject |
Q1 | Q2 | Q3 | Q4 | Q5 | Q6 | Q7 | Q8 |
| 1 | 8 | 8 | 7 | 8 | 8 | 8 | 8 | 9 |
| 2 | 7 | 7 | 8 | 7 | 8 | NA | 9 | 9 |
| 3 | 7 | 7 | 8 | 7 | 8 | 8 | 8 | 8 |
| 4 | 7 | 8 | 6 | 8 | 9 | 8 | 8 | 8 |
| 5 | 9 | 9 | 8 | 9 | 9 | 9 | 9 | 9 |
| 6 | 5 | 5 | 8 | 4 | 7 | 7 | 8 | 8 |
| 7 | 8 | 9 | 8 | 9 | 9 | NA | 9 | 9 |
| 8 | 6 | 6 | 6 | 7 | 8 | 7 | 7 | 8 |
| 9 | 8 | 8 | 8 | 9 | 8 | 8 | 8 | 9 |
| 10 | 7 | 7 | 7 | 8 | 8 | NA | 8 | 8 |
| mean | 7.2 | 7.4 | 7.4 | 7.6 | 8.2 | 7.9 | 8.2 | 8.5 |
| S.D | 1.14 | 1.26 | 0.84 | 1.51 | 0.63 | 0.69 | 0.63 | 0.53 |
