SHORE 2001 Logo
SHORE 2001 Logo University of Maryland Logo
Student HCI Online Research Experiments
Abstract
Introduction
Experiment
Results
Discussion
Conclusions
Acknowledgements
References
Appendices
Credits
Feedback
 
PowerPoint presentation
SHORE 2001 : "In Web We Trust": Establishing Strategic Trust Among Online Customers

Acknowledgements

 We thank our professor Dr. Ben Shneiderman, Founding director of HCIL, Univ. of Maryland at College Park, for working closely with us in each step of our project. His guidance helped us go in the right direction, and the references and materials he provided were very helpful. We also wish to thank Dr. Eric Uslaner from the Department of Government & Politics, Univ. of Maryland at College Park, for his advice and review of the experiment materials. We thank Daniel W. "Chip" Denman, Assistant Director for Research Programs, OIT, Univ. of Maryland at College Park, for his advice on statistical methods and Dr. Kent Norman and Tim Pleskac, Department of Psychology, Univ. of Maryland at College Park, for directing us to the VassarStats software. We thank all of our subjects for participating in the experiment during their busy schedule.

Credits

 Irina Ceaparu
Project proposal, experiment design, reference research, questionnaire design, pilot study, recruiting subjects and running the experiment, introduction writing, discussion and conclusion writing

Dina Demner
Project proposal, experiment design, experiment implementation, questionnaire design, pilot study, statistics, experiment writing, result writing, discussion and conclusion writing

Edward Hung
Project proposal, experiment design, reference research, questionnaire design, pilot study, recruiting subjects and running the experiment, introduction writing, discussion and conclusion writing

Haixia Zhao
Project proposal, experiment design, background survey design, questionnaire design, pilot study, recruiting subjects and running the experiment, experiment writing, discussion and conclusion writing

References

  1. "Designing Trust into Online Experiences" – Ben Shneiderman, ACM Digital Library, 2000
  2. "What Makes Internet Users Visit Cyber Stores Again? Key Design Factors for Customer Loyalty User Experience in E-Commerce" – J. Lee, J. Kim, J. Y. Moon. In CHI '2000 (http://www.acm.org/pubs/articles/proceedings/ chi/332040/p305-lee/p305-lee.pdf)
  3.  "Human Factors in Electronic Commerce: Making Systems Appealing, Usable & Trustworthy" – F.N. Egger. In Graduate Students Consortium & Educational Symposium, 12th Bled International E-Commerce Conference, June 1999, Bled (Slovenia). (http://www.ipo.tue.nl/homepages/fegger/bled99.htm) 
  4. "Developing a Model of Trust for Electronic Commerce: An Application to a Permissive Marketing Web Site" – F.N. Egger, B. de Groot. In Poster Proceedings of the 9th International World-Wide Web Conference, Amsterdam (The Netherlands), May 15-19, 2000. (http://www.ipo.tue.nl/homepages/fegger/WWW9.htm) 
  5.  "Beyond Concern: Understanding Net Users’ Attitudes About Online Privacy" – AT&T Labs-Research Technical Report, 1999 (http://www.research.att.com/library/trs/TRs/99/99.4/)
  6. "E-commerce trust study" – Cheskin Research and Studio Archetype, 1999 (http://www.studioarchetype.com/cheskin/index.html)
  7. "Trust in the Wired Americas" - Cheskin Research, 2000 (http://www.cheskin.com/think/studies/trust2.html)
  8. "E-Commerce on the WWW : A Matter of Trust" – Pankaj Kamthan, 1999 (http://tech.irt.org/articles/js158)

Appendicies
A. Experimental Materials
Experimental Web Site


Forms for Subjects


B.  Data

 
C. Presentation
PowerPoint Presentation