Questionnaire
Please check /select one item per question or enter information in the given blanks where appropriate.
Sex:	Female  Male	Age: in years
Year:	Freshman   Sophomore Junior   Senior   Graduate
Major:
1. How often do you visit the Internet?		Never Less than once a week Once a week At least 2-3 times a week Every day
2. How many hours a day do you spend on the Internet?		Less than 1 hour 1-3 hours More than 3 hours
3. How many times have you purchased any product over the Internet in the last 12 months?		Never 1 to 3 times 3 to 10 times over 10 times
4. Rate the importance of each of the following factors for your decision on purchasing on-line: (1 (the least important) to 9 (the most important))
External testimonials about the product:		1 2 3 4 5 6 7 8 9
Security and privacy seals (graphic):
Contact number available:
Being able to visit the real store:
Clearly stated return policy:
Possibility to return your purchase at a nearby store:
Privacy statements:
Merchandize type:
Discount or special offers:
Ease of use of the website:
Professional design of the website:
5. Did you know about at least one of the following, before this evaluation: Good Housekeeping Magazine; VeriSign security seal; BBB online reliability program?		Yes   No
6. How concerned are you about security on the Internet in relation to making on-line purchases?		Not at all concerned A little concerned Somewhat concerned Very concerned
7. Would security features be a factor in your choosing whether or not to do business with an internet-based company?		Not a factor A small factor A significant factor