Other Comedy Programs
There was a large variety of comedy programs on the radio throughout the
1930s and the 1940s. There were the famous duos of Amos 'N' Andy and Fibber McGee and Molly. There were
also a large variety of other stars who had transferred from stage comedy
to radio comedy, for example Eddie Cantor, Ed Wynn, and Jack Benny, who
could all be heard in weekly comedy - variety shows.
These shows were particularly popular during the worst days of the
depression and it has been suggested by some commentators that the
availability of some of these comedy shows was enough to make a family
want to stretch the household budget to afford the cost of a radio. It
gave the family a chance to let off steam and laugh and enjoy themselves
without having to pay to go somewhere. The lack of money meant that they
only had to buy a radio once then they had free listening indefinitely
rather than having to pay for the whole family to go to the cinema or the
theater regularly.
The table shows the variety of radio comedy
shows which were available on
the radio in January 1939. These shows were very popular throughout
America.
There were phrases which would be repeated in show after show and became
almost part of the American language, for example "That's a good i-dee,
Lum" from Lum 'n' Abner, and "I betcha" from Fibber McGee.
There were also a variety of sound effects which became well know to the
listeners, from the sound of the weekly avalanche from the McGees' hall
closet, and various sounds from Jack Benny's vault.
The Jack Benny show was very popular and had a large changing cast on it.
There was a large number of characters on the show, with differnt roles.
For example Rochester, and the role of Benny's car.
Fred Allen was also a very popular comedian. The 'feud' between him and
Jack Benny was well publicised and was given such hype as to make it a
reason for some families to listen to the shows, just to find out the
latest on the so-called feud.
The Great Guildersleeve was also a very popular show. This character was a
spin off from the Fibber McGee and Molly show. In 1941 it was deveoped
into its own show. The show evoked images of small-city life through its
wide range of characters.
These shows were almost always sponsored by a big company, this
occasionally lead to problesm because of the way in which they woulkd
promote there product in a heavy handed manner. Brian
Peres has done a
interesting study into the commercial aspect of radio.