Advertising in LIFE
Aside from the photographs of war and society, advertisements also were a
large part of LIFE magazine. In August, three months before LIFE would
be sold on the newsstands advertisers could buy a full page for $1,500, a
half page for $80O and $2,500 an inside page of color. (Wainwright 41)
By the end of the summer that magazine had over $1 million in
advertisements which amounted to thirty-four pages in the first issue.
Some of the original advertisers "were Zenith Radio, Seagram's Crown
Whiskey, Maxwell House Coffee, United Airlines, Four Roses Whiskey,
and General
Motors." (Wainwright 41)
Luce was happy with amount of interest by advertisers except he did
comment that he thought there was "a little too much alcohol" and there
should be "a few more female advertisements." (Wainwright 42)
Luce was sending his magazine out to the majority and he wanted it to be
popular with them, with all people. Advertising is also aimed at the
masses. Advertisers pay little attention to individual values, they focus
on the part of the population forming the largest section of the public,
mainly the middle class. (Brown 12) Because of that it is thought that
can be a reflection of middle class cultural values. (Brown 12)
Two Popular Magazine Advertisements
Cream of Wheat
Coca-Cola
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