Coffee Brands

In the 30's and 40's there were many different brands of coffee to choose from. In Maryland in this era the most popular brand was Eight O'clock Coffee. This was the largest selling brand in the world in the thirties and forties. In the thirties this brand was only available on the east coast and some parts of the midwest. Even with that handicap Eight O'clock Coffee still was responsible for twenty-five percent of the nations coffee business2. In the forties when the growing trend in coffee manufacturing was going to vaccuumed packed ground coffee, Eight O'clock beans were still ground at the stores. Since the early 1920's, coffee was available in a vaccuum sealed can3. The most popular brands found in this period in Maryland were Brown Gold and Maxwell House. Both of these are packaged by the Nestle Corporation. In 1938 nestle made a break through in coffee manufacturing, when it found a way to freeze dry the coffee. This allowed the coffee to be stored for much longer amounts of time4. In 1942 Maxwell House was sent to the soldiers in World War II and there was coffee hoarding in the United States which led to rationing of coffee5. The coffee that was commonly found in this area came from either Arabia or Columbia. Maxwell House and Brown & Gold were grown in Columbia, while Eight O'clock Coffee is made produced in Arabia.
    
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