Hair Tonic

Our hair is dead, yet advertisers try to sell us tonics and lotions for our hair, to make it look better or "healthier." Americans spend a lot of time caring for these dead cells, not because of their protective or warming abilities, but because of fashion. Hairstyles are a major part of American fashion and are always changing. This was certainly the case in the thirties as well. In those days, men who coated their hair in thin petroleum and combed it down had the stylish and acceptable hair fashion, even though it never moved and it looked greasy for the rest of the day.

To those who pay attention to consumer products and health claims, the word "tonic" has acquired negative medical connotations because it has absolutely no scientific meaning, yet creators of health products have used it to describe products that are supposed to restore the body's health. However, in the 1930s, few people were educated about the medical claims manufacturers made.
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